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About us

Our story

We believe beautiful hair starts with healthy hair. That's why, in Alassio, we combine the art of style with hair wellbeing, through a method built over time.

Antonella Pacchiano e Filippo Beltramo nel salone ad Alassio

Two experts, one shared goal


Antonella and Filippo have worked side by side for years, with a shared idea: devoting themselves to the beauty of hair starting from its health. No one-size-fits-all journeys — every client receives tailored attention, based on experience and a method refined over time.

Filippo Beltramo — Hairstylist and AFM Method specialist

Antonella Pacchiano — Founder

We started studying what happens beneath the skin — the follicles, the causes. Not to add a service, but because we genuinely wanted to look after hair all the way.
Antonella and Filippo

1984

In Alassio since 1984

We have been in Alassio since 1984. A face, an address, real people to entrust your hair to.

The team

The people of the salon


Nadia — Hairstylist specialising in cutting

Nadia

Hairstylist specialising in cutting

Sara — Trichology consultant, colourist and blow-dry stylist

Sara

Trichology consultant, colourist and blow-dry stylist

Angela — Scalp treatments and massages

Angela

Scalp treatments and massages

Carmen — Colourist, styling and massage therapist

Carmen

Colourist, styling and massage therapist