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The AFM Method

A tailored journey for hair and scalp.

What it is

What the AFM Method is


Every situation is different, and the AFM Method starts exactly from this: a careful assessment of what's needed, from which we build a personalised journey, tailored to your needs — which may be short or unfold over time, depending on what your situation requires.

The journey

A journey tailored to your needs


The AFM Method is structured but not rigid: it always starts from a careful assessment of your situation and adapts to your needs. The actions and timing are calibrated around you — because every head of hair, and every person, has a different story.

Results

Before and after

Real photos of our clients.


Case 1 — Before the AFM journey
Before
Case 1 — After the AFM journey
After
Case 2 — Before the AFM journey
Before
Case 2 — After the AFM journey
After
Case 3 — Before the AFM journey
Before
Case 3 — After the AFM journey
After
Case 4 — Before the AFM journey
Before
Case 4 — After the AFM journey
After

The consultation

How it works


01

Listening

We start with you: your hair, your habits, what you'd like to improve.

02

Observation

We take a close look at hair and scalp to understand the starting point.

03

A tailored journey

Together we build a personalised journey, with a clear routine and timeline.

04

Support

We guide you through the whole journey, step by step.

FAQ

Frequently asked questions


What is the AFM Method?

It's a consultation journey dedicated to the wellbeing of hair and scalp, built around your specific situation.

How long does the journey take?

It usually develops over a few months, with timing we assess case by case.

Do I need an appointment?

Yes, the journey always starts with a personalised consultation in the salon.

Does the AFM Method replace medical advice?

No. Ours is a journey of aesthetic care and hair wellbeing. If there are conditions requiring medical attention, we always recommend consulting a dermatologist.

It starts here

It all begins with a consultation

The AFM journey always begins with a personalised consultation in the salon. Come and visit us in Alassio for an assessment of your case.